So the dictionary we found on line says this about what exactly “Make Waves” means: “From the dictionary: Make Waves: "Changing the way things are done, often in a way that improves it." So when you buy this you will get a link where you can download the thing but you have to do that within 24hrs of purchase not our rules but the rules of the Squarespace bosses. The download is in a PDF that is designed for printing with the CMYK Color Print stuff built in. We advise taking it to your local printer to have it printed professionally but if you have some fancy printer at your house, that works too, we printed it at our house on an H/P printer that cost less than $300-bucks…and it didn’t look half bad. Thanks for the purchase…Go Bills